A friend of mine recently lost her job as Director of Marketing in the shopping mall industry. Given that she doesn’t want to relocate to another state to find another job in the industry, she has begun her own marketing company from her home. She hopes to specialize in small business marketing. She has many years experience in marketing, so I am sure she will be a great success. It is cool that she can do what she loves from the comfort of her home, and I will bet on most days in her pajamas. I know though, that having your own business usually means you work far more than you would working for a company. The job requires traveling, as she will have clients all over the country.
Before she can begin to help market clients she had to set up her own web site. Realizing how important local search engine optimization is to the success of small, local businesses, she has been doing a lot of research. One company that helps with that is RevLocal. Her web site looks awesome and I do expect it to help her make many new clients.
Because marketing has changed so much in the last ten years with of the internet and social media, she hopes to specialize in search engine marketing to ensure her clients have a strong, positive presence on the web. She has received many phone calls and has been meeting with prospective clients almost daily.
The old days of newspaper advertising has long gone with more people doing business on their computers. Radio advertising and direct mail still seem to be effective, but more and more people are going to the internet for research, socialization, and shopping. Shopping online is certainly easier than dealing with the crowds in stores and it is fun to look forward to receiving packages.