Tag: job

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Promotional Products

One aspect I really love about my job is that I attend trade shows and other tabling opportunities where I can advertise what I sell. I get to order promotional products to give away with our company name and logo on them. It’s easy now that you can go online and place an order and much quicker than it used to be to receive the items. One item I have found that I really like are key tags with logo. There are also promotional bags and luggage tags and sunglasses. I have found that people just love picking up a small give away when they visit your table and they take something home with your company name on it!

I enjoy meeting and talking with people at these trade shows and events. I hope that when they look at the gift they’ve received when they get back to work or home they will remember me and what I told them about my company and what I sell. Hopefully, I’ll make some friends and customers at these events.

It can often be long hours and much standing at these trade shows. It is best to have someone with you so that you do not leave your booth unattended for breaks. It is best to stand outside your table area so you are in front to speak with people. It’s necessary to wear comfortable shoes. You can sometimes tire of giving your short elevator speech but after awhile it will be easier for you to deliver. All in all, trade shows can be fun and are a great way to get your company name and product out there.

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Marketing Help

A friend of mine recently lost her job as Director of Marketing in the shopping mall industry. Given that she doesn’t want to relocate to another state to find another job in the industry, she has begun her own marketing company from her home. She hopes to specialize in small business marketing. She has many years experience in marketing, so I am sure she will be a great success. It is cool that she can do what she loves from the comfort of her home, and I will bet on most days in her pajamas. I know though, that having your own business usually means you work far more than you would working for a company. The job requires traveling, as she will have clients all over the country.

Before she can begin to help market clients she had to set up her own web site. Realizing how important local search engine optimization is to the success of small, local businesses, she has been doing a lot of research. One company that helps with that is RevLocal. Her web site looks awesome and I do expect it to help her make many new clients.

Because marketing has changed so much in the last ten years with of the internet and social media, she hopes to specialize in search engine marketing to ensure her clients have a strong, positive presence on the web. She has received many phone calls and has been meeting with prospective clients almost daily.

The old days of newspaper advertising has long gone with more people doing business on their computers. Radio advertising and direct mail still seem to be effective, but more and more people are going to the internet for research, socialization, and shopping. Shopping online is certainly easier than dealing with the crowds in stores and it is fun to look forward to receiving packages.