All the advertisers have really stepped up the TV commercials so they can get as much of our Christmas shopping money as possible. I have really noticed an increase in car commercials – every brand, but especially the luxury cars like Lexus.
Here is what I don’t understand. How many people really think that buying a car for their loved one is a good Christmas gift? How many people really can do that anyway? Wouldn’t that be a once in a lifetime kind of thing for anyone but the most wealthy, privileged family?
I can tell you that even though my parents were financially successful, buying a car as a gift was never ever something anyone in my family would ever consider. It’s just not done. My parents will spend a lot of money on great Christmas gifts, but a car is a practical item that is handled separately from gifts. It really does not matter how many nice car commercials they show in December, I will not be buying a new car for anyone as a Christmas gift. It will never happen.