Tar on the Beaches

The oil spill keeps dragging on with no fix in sight. This is baffling to me. Why are these people so cavalier about the amount of oil gushing into the Gulf of Mexico? I believe they are trying to find a way to collect the oil and still sell what they can get from this oil well instead of trying to find a way to stop the oil from polluting the water, shoreline, beaches and wetlands.