My mom told me about bank card processing when I was first opening my wedding gallery and it was good advice. I wasn’t sure how to go about all the logistical elements of having a wedding dress store but I knew I needed to figure it out – I had a ton of dresses and a great place to display them but no real method for running a business.
My brides come to me now because they know they’re going to get the best care and attention on their biggest purchase – that’s what I provide. I’m also a bit cheaper than some of the girls in the area and though I think it’s great that they can sell those couture dresses I always want there to be an affordable option. I don’t understand how some people can afford to spend five thousand dollars on one dress but God bless them. You won’t find them here in my store, though, that’s not how I work! I’m all about a great dress for a great price.