There is a lovely couple in town trying to make a living selling tie dyed tee shirts and they are hoping to use the internet to help increase sales. The problem is that they do not know anything about the internet and they know nothing about finding e-commerce partners to help them set up their online store.
I like to stop by their store and look around once in while because each piece is a unique design and they are always making new things. Tie dye makes a fun gift for someone, and every time I wear tie dye around town I get compliments from fellow shoppers and the cashiers. The remarks are always positive and I think the shirts make people smile. The bright colors and unique designs are like a little burst of sunshine on a dreary winter day.
Today I stopped by their store and asked them if they were going to be making any yoga pants in a tie dye design? She said they had not realized that customers would like that and I showed her online a few styles that I like. People are starting to wear yoga pants around town because they are so comfortable and I think we are just getting tired of always wearing jeans. When I showed her the colors that I want, she promised to make a pair for me and a couple of extras to put on the rack and see if anyone else would be interested.
Then she showed me their new web site that a friend was helping them create. It’s still under construction but so far it looks really good! She told me that it took about 4 months to design and write everything they have so far, because the brick and mortar store is only closed one day a week and they are always so busy helping customers and creating the tie dye items. She said that the eCommerce portion was the last part they are working on. They had to take photographs of all their tie dye designs and write out descriptions to create an online catalog, and then they have to figure out how to add the shopping cart and payment processing.
I am so impressed with all the work they have put into this – I just know their store and their online store will be a great success.