One of the things that I like about my job is that I have many opportunities to expand my horizons. I am able to think of new ways to build the companies image and increase our market base. There are many ways to do this and one of the best ways is to get your companies name out to the public. This is a crucial part of the plan.
We recently started doing trade shows. We invested in trade show flooring that has our name as well as our logo on it. It’s a great way to make people feel comfortable with our products. We also purchased logo mats that let people know who we are as soon as they step in the door. It has paid off in a big way. People like knowing who they are dealing with and making your name familiar is a good thing to do.
Another thing we have tried is to purchase a logo canopy to attract people from a long distance. This has worked very well in general and has brought us some business from those who would have normally turned in a different direction. All in all, we are very happy with the results from our newest venture. Business is business and we are all for that.