My brother has asked me to help him with his website, as his busy is in a slow cycle and he needs more customers. It is hard to be ready and willing to work to support your family but the phone does not ring. It is hard running a business in the first place – so many things to do and so much on your mind. But I think I can help a little but kick-starting his small business marketing with some changes to his web site and then showing him how to use the internet to bring in new customers.
He is a plumber – and a darn good one. But when I was trying to talk to him at Christmas about local search marketing and something like Oracle support services, all I got was a blank stare and a mumble about not having time to deal with it. I totally understand how you can be kept busy with everything else it takes to run your business, but even in busy times you need to continue working at bringing in new customers. Marketing and Oracle support services are a year long effort. I know a lot of people do not take the time to write out a detailed business plan or a marketing plan. They try to “wing it” and just work that into their daily list of everything that needs to be done. But having something on paper – or in the computer – really helps keep you on track.
I am going to show him how to spiff up his website and then Elevate local listings so that when people type in the search word “plumber” that they can find his business listing on the front page of the search results. If you think about it, most people do not click past the first page when they are looking for a business or a service provider. So getting his web site and contact information on the first page is vital to getting the eyes on his site and the phone ringing again with new business.
