Today’s newspaper has a post it note ad on the front page, which is becoming an almost daily nuisance. The post it note covers up part of the headline and tears the paper when I try to pull it off to throw it away. I suppose someone in the sales department of the newspaper thinks they are hot stuff and is busy selling post it note ads to their newspaper advertisers as a novelty item, “sure to get attention!”
In my opinion it backfires, as the post it note irritates me and makes me think badly of the sucker who is paying money to put those sticky annoyances on my paper. There are other ways to get my attention with your advertisement, and annoying me with post it notes that tear up my newspaper’s front page is not a good way.